This story initially appeared on WIRED Italia and has been translated from Italian.
“We’re witnessing the start of a brand new period, because the web was within the Eighties. As we speak entry to house continues to be one thing for the few, however simply as in computing, in just a few years costs will come down. Everybody ought to bask in the great thing about an journey.” So stated Lorenzo Bertelli, chief advertising and marketing officer of Prada, in the present day on the Worldwide Astronautical Congress 2024 in Milan, Italy. Sure, that is proper, Prada on the Worldwide Astronautical Congress.
Bertelli was excitedly referring to the reveal of the Axiom Extravehicular Mobility Unit (AxEMU)—the style home’s collaborative spacesuit design with Houston-based startup Axiom Area, which might be used for NASA’s Artemis 3 mission to the moon deliberate for 2026.
“[This] will not be a business or advertising and marketing situation,” Bertelli continued. “We’ll finally take into consideration these later, however overcoming our limits is likely one of the values that finest mirror the spirit of Prada. It is step one within the collaboration with Axiom Area.”
Talking of overcoming limits—and whereas Bertelli waits to ponder the long run advertising and marketing alternatives for Prada—the AxEMU is definitely an evolution of NASA’s Exploration Extravehicular Mobility Unit (or xEMU), the swimsuit used for actions outdoors the Worldwide Area Station.
Designed for higher flexibility, effectivity, and security, AxEMU incorporates specialised instruments for exploration of the lunar south pole, the place the temperature vary could be excessive and the regolith, skinny as talcum powder, adheres to each floor, creeping into each crevice.
The swimsuit is ready to tolerate the acute temperatures of the lunar south pole and the cruel local weather of completely shaded areas for no less than two hours, and may deal with no less than eight hours of extravehicular actions.
