We’re solely spending increasingly time watching our smartphones, and over the previous few years, tech corporations have tried to supply salves to this very downside they created. Apple and Google launched tools inside their respective cell working programs to curb display time. Gadgets just like the Light Phone, designed to behave as a secondary phone with restricted options so you are not watching Instagram while you’re at a social gathering, are having fun with some recognition. This type of digital-detox mentality can be behind a wave of AI-powered devices just like the Humane Ai Pin, which guarantees to dump some smartphone-native duties to voice controls on a screenless interface.
The most recent to hop on the pattern is The Boring Cellphone, introduced right now forward of Milan Design Week. The corporate manufacturing it’s Human Cellular Gadgets (HMD), higher generally known as the corporate making Nokia-branded phones since 2017 because of a licensing partnership. The Boring Cellphone is cute, clear, and retrolicious. However it’s not a cellphone you should purchase.
At Mobile World Congress in February 2024, the Finnish firm introduced it was leaning in on the Human Cellular Gadgets branding versus the acronym HMD and that it could broaden its scope by collaborating with different manufacturers exterior of Nokia as a white-label cellphone producer. The massive announcement on the time was the Barbie flip cellphone—stemming from a partnership with Mattel—coming this summer time. We don’t have any new particulars about that gadget, however The Boring Cellphone hails from a collaboration with Heineken (sure, the beer model) and trend model Bodega.
This characteristic cellphone (colloquially known as “dumb” telephones) can solely textual content and make cellphone calls. There’s a digital camera, Twin SIM assist, 4G connectivity, a headphone jack, and a Micro USB port for charging. The battery can final per week in standby time, however there aren’t any apps. Besides Snake. Sure, you possibly can play Snake on this gadget.
Bodega is behind the design, citing the rise of “Newtro” (new and retro) as inspiration with Gen Z—the modernization of well-liked devices from the Nineteen Eighties and ’90s. That has resulted in a clear flip cellphone with holographic stickers and inexperienced accents in a nod to the Heineken partnership. Truthfully, the look of this handset is half the rationale I’m penning this piece. It’s attractive.
